10 things you need to know about Ford’s new electric Focus
In the not-too-distant future, Ford will have just FOUR cars — and it goes without saying they will be pure electric.
Puma, Explorer, Capri and Mustang. Yep, Capri returns as a sports crossover.
We’ve already got Mustang Mach-E and this week the covers came off the next one. Explorer.
Or as I see it, the electric Focus.
Ford is being rebooted in Europe, I mean, like, switch-it-off-and-back-on-again, playing heavily on its American roots and using iconic names from the glory years.
It also means they’ll sell fewer cars — and we’ll pay more for them.
Ford marketing boss Peter Zillig said: “For too long we have tried to be too many different things to lots of different customers.”